Book Review - Search engine optimization Made Easy by Michael H Fleischner

This can be a guide about Seo without the fluff. If you do not get much time and you want to know much more about ways to get your site to position well on Google and other search engines, this is a excellent guide to read.

Michael's quick arguments about methods and techniques for Search engine optimization are wonderful. Many guides on this subject are big, hefty and full of information that you don't need to know.

On-Page Optimization

Michael discusses easy changes you can make aimed at your website to enhance your rankings. This is whats called on-page optimisation.

Some are not internet search engine friendly making the task of getting the website indexed by the search engines to become a difficult one. By optimising your web pages, Google and other search engines can exercise what you website is all about and index it accordingly.

If the internet search engine cannot read your site, don't count on it to obtain detailed properly. Some sites utilizing a js navigation tool can hurt an internet site because search engines can't go after dark first page. An XML site map might help fix this.

Additional factors that you could modify on your website include heading tags, alt tags, meta tags and internal linking methods.

Off-Page Optimisation

This really is about internet search engine factors that are not proportional aimed at your website. Examples include links to your website, social bookmarks, directories etc.

You might not have total control of how people backlink to your website but controlling it will definitely help. Identify the keywords you want to rank well in and get webmasters to make use of the keywords and phrases when linking to your website.

Creating links aimed at your website can be quite time intensive, Michael gives a few methods to increase links to your website from asking other webmasters for links to article marketing to article submissions websites.

Summary

This is a great guide, a quick read, for anybody that wants to become involved and understand Seo. Unfortunately there is lots of aspects which are missing that needs to be included, such as identifying great keywords.

There are a few gold nuggets of information for example how you can research your competitors and the way to beat them. I really did such as this part and will read that section again.